Web design & development · Benidorm
WEB
DESIGN
BENIDORM. A city with more than one audience.
Few Benidorm businesses serve one kind of customer. A restaurant, a gym, an excursion operator or a property service may be found by residents, by visitors staying a few days, by seasonal workers and by owners who live abroad — on a phone, in different languages, usually in a hurry.
Who is looking
Four audiences, one website.
A general picture, not a statistic: the same business is searched in different ways by different people. Choose one to see what the site has to do for them.
Residents
- Language
- Often Spanish, English or Dutch — the one they are most comfortable in.
- Moment
- Planned or routine: a regular service, a repeat booking, a quote for something at home.
- Looking for
- Reliability, clear prices or a clear next step, and a business that is easy to reach again.
- The site should
- Make repeat actions quick and show the business is established.
Visitors
- Language
- Whatever they speak at home. A site that opens in the wrong one loses them.
- Moment
- On a phone, in the area, with a short window: tonight, tomorrow, this weekend.
- Looking for
- Opening times, location, availability and a way to book without a phone call.
- The site should
- Answer the practical questions on the first screen and make booking the obvious next step.
Seasonal & second-home owners
- Language
- Usually their own, sometimes mixed with Spanish.
- Moment
- Planned ahead — often from abroad, before arriving or while away.
- Looking for
- Someone dependable for services at a distance: maintenance, cleaning, repairs, management.
- The site should
- Make remote requests easy, with enough detail to act on and a reply they can trust.
Business customers
- Language
- Often business-like Spanish or English.
- Moment
- During working hours, comparing options before choosing one.
- Looking for
- Clear scope, credibility and a straightforward way to request a proposal.
- The site should
- Explain the offer precisely and offer a quote or contact route that feels professional.
Illustrative, not data
What that means
Designing for more than one way of searching.
Language comes first. If the first screen is in the wrong language, nothing else gets read, so choosing a language has to be obvious and the rest of the site has to follow it — with separate pages for each language, not a translated layer on top. That is the core of a properly multilingual website.
Then the phone. For many people in a place like this, the first visit happens on a small screen, outdoors, with limited time. Contact, location and the thing they came to do need to be within a thumb’s reach, and pages need to load quickly on a mobile connection.
Finally, answers that don’t need a conversation: opening information, a menu or price guide, availability. The more a site answers by itself, the fewer calls and messages your team has to handle before someone becomes a customer.
Where this tends to apply
Businesses with this mix of audiences.
This is not a client list. It describes the kinds of business whose website has to serve several of the audiences above at once.
- 01
Hospitality & restaurants
Menus, reservations and ordering that work for guests in several languages.
- 02
Activities & excursions
Availability, booking and practical information before people arrive.
- 03
Property services & real estate
Enquiry flows for buyers, renters and owners who may live elsewhere.
- 04
Trades & installers
Quote requests that explain the job before the first call.
- 05
Health, beauty & wellness
Appointments and clear information for regulars and newcomers.
- 06
Local services
A clear offer and an easy way to ask, for people who need something sorted.
The flows that do the work
Three things carry most of the load.
In a city like this, a small number of flows usually do most of the commercial work: a booking experience that needs no phone call, a quote and enquiry flow that collects enough detail to answer properly, and language that is built in rather than bolted on.
DABA is based in Polop, on the Costa Blanca. We are glad to meet locally, and everything else works just as well online. For the wider picture of the coast, see web design for the Costa Blanca; for a larger-city context, Alicante asks different things of a website, and Altea and Albir a quieter, more considered kind of design.
Building something in Benidorm?
Tell us about the business and who it serves. A short brief is enough to begin.
- support@dabastudio.eu
- +34 669 903 894
- Polop, Alicante, Spain