Website redesign
WEBSITE
REDESIGN Keep what works. Improve what almost does. Rebuild what doesn’t.
A redesign is not a reset. We look at what your current website already does well — content, rankings, brand, integrations — and decide, part by part, what to keep, what to improve and what to rebuild.
The approach
A redesign is not a reset.
Most redesigns start by throwing the old site away. That is also the quickest way to lose what was working: pages that already attract visitors, copy your customers recognise, links other sites point to, tools your team relies on.
We start the other way round. First an honest look at the site as it is, then a decision for every part: keep it, improve it or rebuild it. The answer is usually a mix — and the result feels new without discarding what the old site earned.
Sometimes the honest answer is that the foundations are no longer worth saving. Then we say so, and explain why.
The audit
Decided part by part.
Every site comes out differently. This is the kind of result an audit produces — choose a verdict to see what falls under it.
- 01
Brand & identity
KeepLogo, colours and tone of voice stay, unless they actively get in the way.
- 02
Content
ImproveKeep what is accurate, sharpen what is vague, remove what is out of date.
- 03
Structure & navigation
RebuildReorganised around how visitors decide, not around how the old menu grew.
- 04
Mobile experience
RebuildDesigned for small screens first, instead of squeezed onto them.
- 05
Conversion paths
ImproveBooking, quote and contact routes made shorter and clearer.
- 06
SEO equity
KeepURLs, rankings and incoming links preserved — or properly redirected.
- 07
Performance
ImproveLighter pages, optimised images, stable layouts.
- 08
Functionality
ImproveWhat the site does is checked against what the business needs it to do.
- 09
Integrations
KeepExisting CRM, booking and payment tools stay connected.
Illustrative audit. Verdicts differ for every website.
What most redesigns forget
Search engines shouldn’t have to start from zero.
A site that already shows up in search has value you can easily destroy: change the URLs, rename the pages, drop the content that ranked, and visitors who used to arrive stop arriving.
Before anything is designed we map the existing pages and URLs, work out which ones matter, and plan redirects for everything that moves. Metadata, headings and structured data are carried over or improved, not forgotten.
No redesign can promise rankings, and some movement after a relaunch is normal. But careless URL changes are avoidable — and avoiding them is part of the job. The same goes for multilingual structure when a site already has several languages.
When to rebuild
When a rebuild is the honest call.
Keeping things is the default. These are the situations where it stops being the sensible one:
- The foundations fight you
- The platform or theme limits what you can change, loads slowly however much it is tuned, or cannot be extended.
- The structure no longer fits
- The business has changed — new services, new audiences — but the site still describes the old one.
- Mobile was an afterthought
- Key actions are hard to reach on a phone, and patching it would mean redesigning the pages anyway.
- The site outgrew itself
- You now need booking, quotes, a client area or integrations that the current setup cannot support.
If several of these are true, a rebuild is often more sensible than another round of patches. If none are, you probably need less than you think.
How it runs
Four steps, in this order.
-
Audit
The current site, its search footprint and its tools — what works, what does not.
-
Decide
Keep, improve or rebuild, part by part, with reasons.
-
Redesign
Design and build the new site, reusing what was kept.
-
Migrate
Redirects, checks and a launch plan before anything goes live.
Show us the site you have.
Send the address and a few lines about what it should do better. We will tell you honestly what we would keep.
- support@dabastudio.eu
- +34 669 903 894
- Polop, Alicante, Spain