API, CRM & business-software integrations
WEB
INTEGRATIONS Your website shouldn’t have to live on an island.
Most businesses already run on a handful of systems. A website that cannot talk to them creates work: enquiries copied into the CRM, bookings re-entered in a calendar, payments checked by hand. Integrations remove that middle layer.
What connects to what
Website, systems, business.
Choose a system to see what typically flows between it and the website — and what that depends on.
API
- What flows
- Data moving in either direction: products, availability, customers, statuses.
- It depends on
- Whether the tool offers an API, what it exposes, access rights, rate limits and its terms of use.
CRM
- What flows
- New enquiries and contacts created automatically, with the details collected on the site.
- It depends on
- The CRM’s API or import options, and how your pipeline is set up.
Booking
- What flows
- Availability shown on the site; bookings and changes written back to the calendar.
- It depends on
- Whether the booking software offers an API, widgets or webhooks — and how it handles availability.
Payments
- What flows
- Checkout or deposits on the site, with payment status passed back to your records.
- It depends on
- Your payment provider, its supported methods and the way it confirms payments.
- What flows
- Confirmations, notifications and follow-ups triggered by what happens on the site.
- It depends on
- Your mail or email-marketing provider and how it accepts triggered messages.
Internal system
- What flows
- Orders, requests or jobs delivered to the system your team already uses.
- It depends on
- What access the system allows. Sometimes a small custom endpoint is the only route.
Sample diagram
The island problem
What an island website costs you.
A website that cannot talk to anything is a brochure with a form. Every enquiry becomes someone’s task: copy it into the CRM, add it to the calendar, send the confirmation, check whether the payment arrived. Each step is small. Together they are a part-time job — and each step is a place where something slips.
An integration moves that work into the system. The website hands the right information to the right place, at the moment it exists, in the form that place expects. Your team keeps working in the tools it already knows.
Ways to connect
Five ways two systems can talk.
- APIs
- A tool’s official way to exchange data. The most flexible route, when it exists and when your plan allows it.
- Webhooks
- One system tells another the moment something happens — a new booking, a paid invoice — instead of waiting to be asked.
- Embeds & widgets
- A ready-made piece of another tool shown on your site. Quick, with less control over the design.
- Custom endpoints
- A small piece of purpose-built software that receives data from the site and passes it on in the right shape.
- Exports & imports
- Where nothing better exists: a structured file moved on a schedule. Not elegant, but sometimes the honest answer.
Honest limits
Not every tool can be connected.
Some tools offer a complete API. Some offer only limited exports. Some offer nothing. Access, subscription level, rate limits and terms of use all matter, and they change. So we start with a short check of what each tool really allows, and tell you before we build what is and isn’t possible.
We don’t guarantee any specific provider. Where a clean connection isn’t possible there are usually alternatives: a different tool, a simple automation, or one manual step done well.
Common starting points are booking systems and quote and lead flows. When the integration is the product, it becomes a custom web application.
Commonly connected
What usually ends up on the list.
- 01
CRM
Enquiries, contacts and pipelines kept in one place.
- 02
Booking & calendars
Availability and bookings that stay in sync.
- 03
Payments
Deposits, checkout and payment status.
- 04
Email & notifications
Confirmations and follow-ups that send themselves.
- 05
Invoicing & accounting
Orders and payments reaching the people who need them, where the tool allows it.
- 06
Internal systems
Whatever your team uses to run the day — connected through the route that actually exists.
Which systems does your website need to talk to?
List the tools you use. We will tell you what looks connectable and what to check first.
- support@dabastudio.eu
- +34 669 903 894
- Polop, Alicante, Spain